The Consumer Society - Jean Baudrillard
This book is a major source of inspiration and knowledge for my current practice. Moving forward I intend to focus on the drive behind the consumer society. The psychological implications that create consumption and the endless loop of purchases. This topic personally creates concern for myself and the current world I live in, reflecting on the ways in which I am being persuaded 24/7 to buy.
This particular part of the text within this book is very insightful to consumer society.
'Baudrillard argues it is necessary to expose the ideological genesis of consumer needs.'